On Target Wellness was founded in 2013 in Birmingham, Alabama. At OTW, we focus on the whole client experience as well as health and happiness.
Our Story
It all began when a group of our leadership coaching clients from our first company, On Target Leading, lost close to 2000 pounds all together. After many requests and much research, we formalized our wellness program and founded On Target Wellness (formerly OT-90). Since its beginning, On Target Wellness has helped many people achieve the wellness level they desire and increased their quality, and probably the length, of life. Our wellness program was never meant to create beach bodies or muscle bound bodybuilders. It is designed to help people live!
Once our wellness clients succeed at reaching their health goals, then they may choose to go further and use their new health in more extreme ways, i.e. body build, run races, bike long distances, etc.
Helping people live means reaching their weight and body fat goals. Living with lower body fat and ideal body weight, we can live a longer, more active life. There are no guarantees to living a long life but On Target Wellness provides a way to do your part in taking care of your “temple”, a great step to long life!
Our CEO/Founder
On Target Wellness founder, Bruce Bright is a retired Lieutenant Colonel of the US Marine Corps., a Certified Leadership Coach, an Eagle Scout and a PhD in Organizational Psychology. Bruce enlisted in the Marine Corps at the young age of 17 as infantry to begin with. He attended college at Middle Tennessee State University, graduating with degree in Education. He then became an officer and spent a total of 28 years serving our country as an F/A-18 hornet pilot.
Even before retiring from the military in 2007, Bruce knew he wanted to start his own business and, with his passion for leadership and helping people, he founded his first company, On Target Leading.
At On Target Leading, Bruce and his team coach executives and entrepreneurs across the country in all areas of their personal and professional lives. One common challenge that he finds with his leadership clients is that many struggle with their weight and overall health. Successful leaders have to begin with taking care of themselves before they can lead other. So, in a quest to help solve this challenge for his clients, Bruce created a new ‘arm’ of the company and began offering the On Target Wellness Program.
To develop the ideal formula, Bruce spent several years studying and researching different weight loss plans and supplements and becoming an expert in total cellular health. The result is the On Target Wellness Program for unlocking your body’s full potential.
Now Dr. Bright strives to make this program available to everyone as it is simple, safe, and sustainable. He even participates in the program himself.